“Harlem Times”
My final degree project. A project that was born thanks to the respect and admiration of the Hip Hop movement and culture, which awakened at the end of the hard 70s in New York, germinating a new multidisciplinary and urban cultural expression; linked to people, mostly African Americans and Latinos, who lived in neighbourhoods and streets full of raw and intense stories, which drink from the social vindication and also transcended its own origins, becoming a way of life and a differential culture, expressed in milestones of great scope, such as a musical genre with soul and rage, which vindicates respect for its own identity and diversity, graffiti as a new form of transformation of the city and its more formal elements, as well as its own personal aesthetics, reflected in its looks, with hairstyles, clothes, accessories or trainers that today are icons in many parts of the world.
The idea of the project is therefore the analysis of this movement, from its beginnings to the present day, which implies going through the history of collectives scourged by exclusion and marginalisation, punished by delinquency, drugs and forced to join or protect themselves from armed gangs; and who lived cloistered, mostly in neighbourhoods that at that time were depreciated and marginalised, such as Harlem, The Bronx, Queens or Brooklyn.
To transmit all this I created a capsule collection of streetwear with unisex, oversize, colourful and fun garments supported by their respective photographic editorial, trying to connect with the meaning behind this culture and especially through one of their most prominent signs of identity, the lyrics of their songs that transmit the need for respect, protest and social awareness, as they began to use music as a form of expression, in addition to dealing with the problems of the environment. From the concept and the idea, to the garment design, the styling, the production, the casting, the locations and the creation of an editorial.
Link a la editorial: https://www.instagram.com/tv/CUTDPH2IVFJ/?utm_source=ig_web_copy_link
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